fifa 14 case study

E-Media

1. Visit the FIFA14 website.How does it attract and mantain the interest of a FIFA14 fan?

The website attracts and mantains the interest of FIFA 14 fans by regularly updating the page with the latest news from the game, and releases of future games that might be planned. It also allows them to read reviews from other players which helps people to interact with each other.

2. How many 'Likes' has the FIFA14 Facebook wall had?

The FIFA 14 wall has had 2 million likes on its Facebook wall.

3. Choose five of the posts on the Facebook page's wall, screen grab them and explain how 

This is a link to a video clip posted on the FIFA 14 facebook page about the world cup game play series. It appeals well to the FIFA target audience because it is keeping their fans up to date with the latest FIFA 14 news and updates to the game.

    

This is a screen grab from the FIFA 14 wall with the comment "Your final two?". This appeals to the FIFA 14 target audience because as before in the previous screen grab it keeps fans up to date with the latest from the FIFA 14 world but this screen grab particularly tells them about the high performance teams in the FIFA 14 semi finals of the game.

4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA 14 brand.

5. What is the FIFA 14 twitter hash tag?

The hash tag is @EASPORTSFIFA.

6. What is the FIFA 14 twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA 14 target audience.

The FIFA 14 twitter account is currently tweeting about the FIFA WORLD CUP. 

Tweet 1: 

This appeals to the target audience because it is keeping them up to date with the latest releases of all things FIFA all around the globe. 

Tweet 2:

The second tweet appeals to the target audience because EASPORTS are getting them involved asking questions about the game play of FIFA 14. This also appeals to them because it can get individuals from all parts of the world interacting with each other about everything FIFA 14.

Tweet 3:

This final tweet appeals to the FIFA target audience because it allows fans to regularly find out which teams are the best to play with due to high preforming players titling them LEGENDS. This keeps the average person interested in the game as they progress.

7. Can you find any examples of user generated content on YouTube? This means YouTube videos of FIFA 14 game play that players have created and uploaded themselves.Embed at least three videos on your blog.