1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
2)Watch the following YouTube trailers and explain why they might appeal to an audience:
- Teaser trailer
- https://www.youtube.com/watch?v=zfea3JXZoAk
- Xbox teaser trailer
- https://www.youtube.com/watch?v=W7QTRInWUQg
- Full trailer
- https://www.youtube.com/watch?v=PagTwm1X0mQ
- Comedy trailer with William Shatner
- https://www.youtube.com/watch?v=09VxIwmL4FU
3) How many views did these trailers receive in total?
4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?
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